Photo type selection is one of the most important considerations in online media production. Selecting the correct image format affects page loading time and Google positions.
Popular image formats include JPG, PNG, WebP and AVIF. Each format has different strengths according to the purpose. Learning how to choose each file type reduces time.
JPG is still the most common file format because of its universal compatibility with all applications. Changing images to JPG is easy through no-install tools.
Google WebP provides 25 to 35 percent lower storage requirements versus JPG and PNG at the same visual quality. Making it WebP perfect for website graphics.
For marketers, optimizing media assets boosts Core Web Vitals. A well-optimized photo can reduce LCP score up to half a second.
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